Absorbed in technology but digitally overloaded: Interplay effects on gig workers’ burnout and creativity

Technology has facilitated platform-mediated work, and individuals are often encouraged to engage with technology using various digital solutions. However, for platform workers, the use of can lead overload, which may negatively impact their burnout performance. In this paper, we examine interplay between individuals’ cognitive absorption in overload predicting gig workers’ creative output. Using empirical data from 263 Amazon Mechanical Turk show that positively predicts creativity. moderated-mediation analysis shows case high leads reduces creativity levels workers